1B Insurance hires Aon’s John Morley as CEO

1B Insurance AG, a provider of embedded insurance for digital asset platforms based in Switzerland, has announced the appointment of John Morley as Chief Executive Officer (CEO), effective immediately.

Morley brings deep expertise in developing innovative insurance products and data-driven business models to his new role, having most recently served as APAC CEO for Aon’s Strategy and Technology Group (STG).

AS CEO of 1B Insurance, the executive will be responsible for the strategic expansion and European market leadership of the company.

Commenting on Morley’s appointment, Akin Båmstedt, founder of 1B Insurance AG said: “With John Morley, we’re not only gaining a profound insurance expert, but also a pioneer in bridging complex regulatory requirements with technological excellence.

“His international experience is of immense value to our mission of delivering institutional-grade insurance for digital assets. After founding 1B, it was a no-brainer to work with John. We share an important trait: the mutual ambition to position 1B as a global market leader for the long term.”

1B Insurance is embedded in a European ecosystem of regulated crypto-financial services targeting family offices, FinTechs, HNWIs, and institutional investors.

Their offerings include cold wallet insurance, smart contract insurance, liability solutions, embedded insurance for exchanges and custodians, D&O, cyber risk, and other classical insurance products. As well as cyber and other innovative AI/robotics risk coverage.

1B Insurance makes strategic partnerships with banks, exchanges and DeFi protocols, with a key focus on MiCAR (Markets in Crypto-Assets Regulation) compliance.

They aim to set regulatory benchmarks to meet the mandatory insurance requirements under Article 67 of the MiCAR regulation, effective in Europe from 2025, which impacts over 20,000 blockchains companies in the EU.

Under Morley’s leadership, 1B Insurance expects to accelerate market entry in the DACH region. However, the focus clearly lies on an international scaling strategy.

He stated: “We’re building an insurance API for partner platforms and expanding our portfolio with real-time parametric insurance solutions. 1B Insurance aims to become the preferred underwriting partner of the emerging token economy.”

On his decision to join 1B Insurance, Morley stated: “1B has created a truly unique position through its vision and regulatory clarity. This is an exceptional opportunity to shape something that fundamentally changes the insurance of digital assets, reliably, transparently, and in full compliance.

“I fully stand behind our philosophy. Even though we are not yet visible everywhere as a young company, our slogan ‘Protecting what’s next’ is more than a promise: it stands for innovative products the market urgently needs, combined with an InsureTech 2.0-grade technological infrastructure and new solutions in the realm of big data.”

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