Aon accelerates producer hiring in key growth areas

NEW YORK — Aon PLC aims to expand its number of producers and other revenue-generating staff by up to 8% this year as the brokerage seeks to drive organic growth, its top finance executive said Monday.

Aon is looking to hire specialists in construction, energy and health care, among other areas where it sees potential for growth, Chief Financial Officer Edmund Reese said during Aon’s investor day.

“In 2024, we increased the population of revenue-generating hires by 4%, and our plan in 2025 is to further expand that population by another 4% to 8%,” Mr. Reese said.

Data from previous hires shows that top producers can quickly generate new revenue, he said.

“We are seeing that revenue-generating hires typically generate $300,000 to $350,000 in incremental new business per year,” Mr. Reese said.

The producers Aon hired in the first quarter of 2024 are already reaching 55% of that “run rate,” he said.

“We now anticipate that they’ll reach a run rate level of production by month 24 or month 30,” Mr. Reese said.

Data also shows that Aon’s appointment of enterprise client executives, who serve as a central resource connecting Aon’s services to individual clients, also is paying off, he said.

“In 2024, we saw those clients with a 20% increase in product penetration,” he said.

Aon has such executives serving 500 clients and seeks to expand that to 1,500 clients by the end of 2025, Mr. Reese said.

The appointments are part of Aon’s “3×3” plan announced in 2023 to accelerate its process of offering multiple services from across its operations to individual clients.

“The 3×3 is fully about how we are operationalizing what we are doing,” said Greg Case, Aon’s president and CEO. “It’s also given us tremendous capacity to invest back into the firm.”