PCF rebrands as Trucordia

PCF Insurance Services said Thursday it has rebranded as Trucordia.

The Lindon, Utah-based brokerage, with more than 5,000 employees in more than 200 offices across the U.S., opened in 1987 under the name Peter C. Foy & Associates and became PCF in 2017.

Trucordia places commercial and personal lines, life and health, employee benefits and workers compensation coverage across the agriculture, cannabis, construction, education, financial institutions, health care, hospitality, manufacturing, marine, professional, real estate and transportation industries.

The new name combines the words “trust” and “accord,” reflecting “integrity, harmony and collaboration,” the brokerage said in a statement.

PCF was ranked 19th in Business Insurance’s most recent list of the Top 100 brokers of U.S. business.