Klarna gives merchants the tools for discovery by AI agents

Klarna’s Agentic Product Protocol gives AI systems access to a live, structured feed of more than 100 million products and 400 million prices standardized across 12 markets. The protocol establishes a foundation for agents to find, compare, and recommend real products with live prices and availability, across merchants, markets, and platforms.

Merchants hosting the open standard will be able to make products discoverable to any AI agent or platform that supports the protocol. With support for Google Merchant, Shopify, Facebook Catalog, or CSV/JSON feeds, merchants using the protocol can make their products instantly discoverable and comparable in agent-driven conversations, with no ads, paywalls, or intermediaries.

“Before agents can buy, they need to know what exists,” says David Sykes, chief commercial officer at Klarna. “Klarna’s Agentic Product Protocol defines a common language for how AI systems, merchants, and platforms exchange product data – a foundational layer for the next generation of agentic commerce.”