Mastercard launches Access Pass programme to boost customer engagement

Mastercard Access Pass overlays digital designs and special benefits onto existing debit, credit, or prepaid cards with the click of a button, allowing users to keep their current cards and benefits while adding a new layer of perks. Cardholders can add unique card art to their digital wallet and instantly access special benefits.

The McLaren Formula 1 Team and First Abu Dhabi Bank (FAB) are the first firms to roll out Access Pass, enabling cardholders to access limited-edition card art, a McLaren Plus membership, and events, experiences and merchandise.

Jorn Lambert, chief product officer, Mastercard, says: “With Mastercard Access Pass, we’ve created a seamless digital gateway to the passions that matter most to our cardholders. Together with incredible partners like the McLaren Formula 1 Team and FAB, we’re delivering exclusive experiences – starting in the UAE and expanding globally.”