Boosting Market Share: How Auto Lenders Can Leverage Real-time Data To Get Ahead

The automotive retail industry has experienced significant ups and downs since the COVID-19 pandemic. During the pandemic, inventory dropped dramatically due to logistical challenges and shutdowns. With demand outpacing supply, cars sold quickly, OEMs significantly raised their MSRPs, and dealers were able to sell above asking price. In fact, prices for some of the most popular vehicle segments, like full-size pickups, increased by over 30% during this period. OEMs, dealerships, and lenders found it much easier to sell, finance, and manage their businesses profitably.