Price Forbes Re appoints Isaac Sanday as Global Head of Life, Pensions & Annuities

Price Forbes Re, an independent reinsurance broker, has entered the life, pensions and annuities space with the appointment of Isaac Sanday to the newly created role of Global Head of Life, Pensions & Annuities.

Based in London, Sanday will report to Roger Smith, Head of Accident, Health and Life.

In his new role, Sanday will be responsible for establishing this new line of business, building a division that advises, consults, structures, and places life, pension, and annuity reinsurance transactions globally.

Sanday brings over 25 years of industry experience. He joins Price Forbes Re from Guy Carpenter, where he served as Group Managing Director, Head of Life & Annuities, having recruited, built, managed and developed the entire business line from the ground up.

Prior to that, he was Senior Director, EMEA Life at WTW, and spent a decade at Swiss Re in various senior roles, most recently as Director, Mergers & Acquisitions.

Earlier in his career, he held roles at R.J. O’Brien, Merrill Lynch, Societe Generale, and ABN AMRO in both the US and the UK.

Smith said, “Isaac brings a wealth of experience and an understanding of reinsurance across several regions, which enables him to hit the ground running in his role with us. His energy and enthusiasm are well supported by his skills and experience. It is a testament to the platform that has been established at Price Forbes Re that we can attract such talented and established professionals.”

Commenting on his new role, Sanday said, “I am pleased to join Price Forbes Re at such a dynamic time for the business. The ambition and clear commitment to growing in the life, pensions, and annuities space made this a very appealing move. We have big ambitions for this exciting, non-traditional broking line of business.”

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