Mereo Advisors Group announces new name: Cedar Trace

Mereo Advisors Group, a Bermuda-based firm specialising in insurance, reinsurance, and asset management, has announced it will now operate under the new name Cedar Trace.

The change is limited to branding. The company’s leadership, operations, and strategic direction remain unchanged.

Cedar Trace continues its close relationship with Mereo Insurance Limited, the Bermuda reinsurance firm that holds an A- financial strength rating from AM Best. This alignment remains fully intact following the name change.

Along with the new name, all entities within the group have been renamed. Mereo Advisors Holdings Limited is now Cedar Trace Advisers Holdings Limited.

Mereo Advisors Limited has become Cedar Trace Advisers Limited. Mereo Capital Limited has changed to Cedar Trace Capital Management Limited, and Mereo ILS Opportunities Limited is now Cedar Trace ILS Opportunities Limited.

“The name and logo changes are to draw a clearer distinction between the regulated balance sheet and all the other business lines we currently operate or plan to operate,” added Lawrence Minicone, Cedar Trace’s CEO.

While the name has changed, the group’s structure, team, and long-term focus remain firmly in place.

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