Send names Chief People Officer to support growth strategy

Send Technology Solutions Ltd (Send), an insurtech firm, has named Will Sparkes as its new Chief People Officer. The appointment comes as the company looks to formalise and expand its approach to people operations during a period of ongoing growth.

Sparkes has held HR roles at both large corporates—including Informa and Metlife—and a number of early-stage tech companies. His experience spans team scaling, fundraising environments, and international hiring.

At Send, his focus will be on shaping a broader talent strategy and implementing frameworks aimed at supporting performance and development across the company’s globally distributed, remote-first workforce. The role is intended to help Send manage the operational demands that come with expansion.

Sparkes said: “Everyone at Send is deeply committed to the company’s mission to revolutionise commercial underwriting. That mindset has created a vibrant, engaged team — a strong foundation we can build on to help people grow and thrive. I’m really excited to join Send at this exciting time in its journey, and look forward to using my prior experience to further sharpen our focus on talent development.”

Send co-founder and CEO Andy Moss, said: “The collaborative, supportive culture we’ve built has been fundamental to our success, and it will always be at our core. We’re now focused on enhancing that foundation with structured development pathways and performance frameworks that give every team member a clear vision for their future with us.

“Will’s years of experience in HR and first-hand experience of working with scale-up businesses like ours make him the perfect choice to support our people as we continue to grow internationally.”

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