Aon Broker Copilot launches to ‘transform the commercial insurance placement process’

Aon, a global insurance and reinsurance broking group, is looking to modernise the commercial insurance placement processes with Aon Broker Copilot, its recently launched patent-pending platform, which will utilise artificial intelligence, large language models, and predictive analytics.

Aon Broker Copilot, developed in-house and co-designed with the firm’s frontline brokers, aims to streamline complex workflows, enhance placement strategy, and deliver better outcomes for clients operating in an increasingly volatile risk landscape.

“Aon Broker Copilot equips our brokers with the tools to lead with insight powered by client priorities and real time data,” said Clyde Bernstein, head of placement technology and trading analytics for Aon. “For the first time, we’re capturing and structuring data across all submissions—quoted or not taken up—so we can provide brokers and clients with live intelligence of pricing, carrier appetite and market sentiment. It’s a smarter, faster way to make better decisions.”

The platform collects and organises data from every insurance submission, whether it is quoted, bound, or declined, provisioning Aon with an unprecedented view into how the global insurance market is pricing risk.

This detailed data helps the broker “to move beyond anecdotal insights, enabling brokers to deliver sharper, real-time advice to clients based on actual market behaviour, not just completed deals.”

“It fills a critical intelligence gap, helping clients make better decisions in a dynamic and competitive environment,” Aon added.

According to the company, this new platform works seamlessly with Aon’s suite of Risk Analyzer and is fuelled by one of the biggest collections of organised risk trading data in the industry.

It enables Aon’s brokers to surface analytics at the point of decision, prepare higher-quality submissions and engage with carriers in a more strategic and insightful manner.

Joe Peiser, CEO of Commercial Risk, Aon, said: “As risk becomes more complex, the future of broking will belong to firms that can combine expertise with intelligence at scale. Aon Broker Copilot reflects how Aon is undertaking one of the most ambitious digital transformations across the broker universe.

“The platform is the next step in predictive broking, enabling our brokers to operate with greater precision, consistency and insight to deliver better outcomes for our clients around the world. The industry is undergoing a fundamental shift.”

He added: “We’re redefining how capital matches risk, harnessing digital innovation to deliver faster, smarter solutions that help our clients tackle emerging challenges before they escalate. By staying ahead of new and evolving threats, we ensure our clients are resilient, informed and primed to grow in a world where their most valuable assets are now intangible, not physical.”

The platform first launched with Aon’s U.S. National Property and London Global Broking Centre Property teams. The plan is to expand to additional business lines and geographies throughout 2025 and 2026.

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