Ercan Eryaşar named Chief Sales Officer of Price Forbes Türkiye

Global specialty broker Price Forbes has announced the appointment of Ercan Eryaşar to the newly created role of Chief Sales Officer for Price Forbes Türkiye.

Eryaşar brings nearly 30 years of industry experience to the role. He most recently worked at Howden Turkey, where he joined as Chief Operating Officer in 2020 before being appointed Chief Executive Officer in 2022.

Prior to that, he spent almost 25 years at MAPFRE GENEL SIGORTA, holding various senior positions, most recently serving as Assistant General Manager, overseeing Industrial and Commercial Risks & Non-Auto Claims.

Gökçen Süer, CEO of Price Forbes Türkiye, said, “I am delighted to welcome Ercan to the team. His extensive experience and deep industry knowledge make him an invaluable addition to our leadership team. His track record in underwriting, claims, and broking – along with his strong market relationships – will be key to achieving our long-term growth ambitions.”

Commenting on his appointment, Eryaşar said, “The strong reputation of the Price Forbes name and it’s impressive track record were key factors that attracted me to this role. It’s a pivotal time to be joining the business and I am excited to be part of a growing team with a clear mission – to establish Price Forbes Türkiye as the most trusted wholesale and reinsurance broker in the market and a reputable partner for clients across the Middle East and CIS regions.”

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