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McGill and Partners launches AI agent

Specialty insurance and reinsurance broker McGill and Partners has launched its own AI agent, becoming the first broker in the London market to leverage Agentic AI technology through Salesforce’s AI system, Agentforce.

The AI agent is integrated into Underscore, the firm’s proprietary digital platform, which connects distribution partners with London market insurers more efficiently and cost-effectively. By incorporating an AI agent into Underscore, it is expected to further streamline the placement process, reducing delays, and improving collaboration between brokers and insurers.

Unlike traditional chatbots or automation tools, this AI agent goes beyond scripted responses by understanding context and intent, allowing it to perform tasks autonomously in real time.

The launch of McGill and Partners’ AI agent enhances Underscore’s capabilities, positioning it to evolve and meet the changing needs of clients and partners. The technology is expected to improve decision-making and data processing.

Agentic AI is set to streamline routine tasks, quickly uncover key insights, and enable brokers to focus on high-value client interactions. Rather than replacing human expertise, the integration of Agentforce within Underscore is designed to complement brokers’ work, allowing them to concentrate on strategic discussions and deliver tailored solutions that enhance client outcomes.

Simon Bradbury, Chief Technology Officer at McGill and Partners, said, “McGill and Partners was built on a digital-first foundation, and the launch of our autonomous AI agent today, highlights our commitment to innovation. As the first broker in the London market to introduce Agentic AI technology leveraging Salesforce’s Agentforce platform, we are excited by the vast potential this groundbreaking development brings.

“As we embark on our Agentic AI journey, its capabilities will continue to advance, driving greater efficiencies, enhancing decision-making, and delivering deeper insights. Our commitment to innovation ensures that we develop this technology to meet the evolving needs of our clients and the market. We’re proud to be at the forefront of this transformation, building a platform that will redefine collaboration between clients, brokers, and London market insurers.”

Paul O’Sullivan, Chief Technology Officer at Salesforce UKI, added, “We are excited to support McGill and Partners’ transition into the agentic-era by unlocking the unlimited potential of Agentforce. With the introduction of its autonomous AI agent into the workforce, McGill and Partners will be able to streamline processes, analyse data more effectively and unlock productivity gains for its best-in-class talent to set a new industry standard for the client experience.”

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