Organisations are taking action towards cyber resilience: PwC

Despite cyber security concerns being top-of-mind and the average data breach exceeding over US$3 million, only 2% of businesses have implemented cyber resilience across their organisation, although cyber budgets are poised to increase, a recent PwC survey has revealed.

At the same time, the survey – which surveyed 4,042 business and tech executives from across 77 countries and territories – also found that despite the clear threats and a lack of preparedness, organisations are taking action, with 77% expecting their cyber budget to increase over the coming year.

According to o PwC’s 2025 Global Digital Trust Insights survey, 66% of tech leaders rank cyber as the top risk to their organisation in 2024, and are prioritising for mitigation over the next 12 months.

As organisations increasingly operate across digital platforms, 67% note GenAI has increased their attack surface over the last year.

This year’s survey findings highlight that what worries organisations most is what they’re least prepared for. The top four cyber threats found most concerning: cloud-related threats (42%), hack-and-leak operations (38%), third-party data breaches (35%) and attacks on connected products (33%).

Anthony Fellowes, Director, PwC Bermuda, said: “PwC’s latest survey emphasises the critical importance of cyber resilience in today’s digital landscape. The survey underscores that safeguarding against emerging risks is a collective effort, spanning from the boardroom to every individual employee.

“Accountability is key as we navigate evolving threats by embracing new technologies, adhering to foundational cybersecurity principles, and allocating resources to fortify the organisation’s future.”

According to the survey, companies are looking for GenAI to bolster cyber resilience, with 78% of leaders surveyed saying they have ramped up their investment in GenAI over the last 12 months, and 72% increasing their risk management investment in AI governance.

This comes as two-thirds (67%) of security leaders note GenAI has expanded the cyber-attack surface over the last year, ahead of other technologies such as cloud technology (66%), connected products (58%), operational technology (54%) and quantum computing (42%).

Despite the significance of GenAI in enhancing cyber resilience strategies, organizations encounter numerous obstacles in integrating the technology.

Primary challenges include compatibility issues with existing systems and processes (39%) and the absence of standardized internal policies guiding its usage (37%).

Amidst imminent threats and insufficient preparedness, the survey findings reveal that organisations are proactively addressing challenges.

The survey found that 77% of the organisations expect their cyber budget to increase over the coming year, with nearly half 48% of business leaders prioritising data protection and data trust as the top cyber investment over the next year

Tech leaders, on the other hand, note cloud security (34%) remains their top-priority. Almost one-third (30%) of organisations expect cyber budgets to increase by 6-10% next year, while one-fifth (20%) expect budgets to increase by 11% or more.

It is clear that cybersecurity is crucial, and organisations are investing in it to gain a competitive edge. They recognize its importance for building customer trust (57%) and strengthening brand integrity and loyalty (49%).

Cyber regulations are also driving investment. The survey found that 96% of the organisations reported such regulations to have increased their cyber investment in the last 12 months.

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