Willis launches insurance solution for marketing & advertising production in US
- September 9, 2025
- Posted by: Beth Musselwhite
- Category: Insurance
Willis, a WTW business, has launched AdWrap, a master-controlled insurance program designed to streamline production insurance for businesses and their contracted vendors.
AdWrap offers a cost-effective and transparent solution for companies producing marketing, advertising, and promotional content in the U.S.
The program simplifies production insurance for in-house teams, third-party vendors, and social media influencers, ensuring comprehensive protection while optimising costs.
By leveraging content spend, AdWrap offers pre-approved coverage limits and removes inefficiencies, helping businesses reduce insurance expenses.
Key features include customisable coverage, cost transparency, and expert support & global reach.
Paul Evans, Director, New Business, Technology, Media and Telecommunications (TMT), at Willis, said, “We’re excited to offer a solution that provides robust coverage, along with greater transparency and cost-efficiency for our clients.
“AdWrap simplifies the production insurance process, enabling businesses to focus on creating impactful content without the complexity of traditional insurance solutions.”
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