Xceedance invests in Friendly to drive L&H AI solutions

Xceedance, a global provider of technology and digital solutions, has strategically invested in Friendly, a San Francisco-domiciled artificial intelligence company focused on life & health (L&H) underwriting, claims management, and risk assessment processes.

This investment underscores Xceedance’s commitment to supporting L&H and reinsurance clients with cutting-edge technologies addressing evolving market needs.

By aligning with Friendly, Xceedance aims to increase the deployment of AI solutions that improve operational efficiency and decision-making for insurers.

Friendly’s flagship platform converts complex medical and third-party data into structured, AI-ready insights for life, disability, long-term care (LTC), critical illness (CI), casualty, and reinsurance underwriters assessing risk.

The pair are planning additional joint initiatives, with further announcements expected later this year. The focus of the collaborations will remain on advancing AI applications across the insurance lifecycle, supporting underwriters, claims professionals, and reinsurers with efficient solutions.

Arun Balakrishnan, Chief Executive Officer (CEO), Xceedance, commented, “Xceedance brings transformative solutions to the insurance industry. Friendly’s AI-driven technology stands out for its ability to enhance underwriting and claims decisions with speed, accuracy, and security.

“This investment reflects the shared vision of Xceedance and Friendly to make life and health insurance operations more intelligent and efficient, and we look forward to collaborating on innovations that will benefit our clients worldwide.”

Natasha Alexeeva, CEO, Friendly, added, “Friendly empowers underwriters, claim teams, and internal data science teams with AI-driven insights that simplify complex decision-making.

“By partnering with Xceedance, we are gaining a strong strategic ally that understands the evolving needs of insurers. Together, we will advance our platform’s capabilities and expand into the L&H market, offering reinsurers and their primary clients cutting-edge AI solutions that improve operational efficiency.”

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