Bindu Crandall named CMO for Duck Creek Technologies

Duck Creek Technologies, a provider of SaaS-delivered software to the property and casualty (P&C) arena, has announced the appointment of Bindu Crandall as Chief Marketing Officer (CMO).

In her new role, Crandall will be responsible for overseeing Duck Creek’s strategic marketing and branding efforts driving the company’s global expansion and leadership as a provider of P&C insurance software and services.

The new CMO brings over two decades of experience at enterprise technology companies to Duck Creek, alongside deep expertise in branding, demand generation, thought leadership, and content strategy.

Crandall also has a proven track record of successfully launching brands and products through revenue-driven marketing and sales strategies.

Mike Jackowski, chief executive officer of Duck Creek Technologies, said: “Bindu is a seasoned marketer and leader who understands how to connect with SaaS customers and deliver value.

“She has a wealth of experience building and scaling world-class marketing organisations for cloud-based software companies. I am thrilled to welcome her to the Duck Creek team and look forward to working with her to accelerate our growth and expand our market leadership.”

The executive is joining Duck Creek from Navisite, part of digital transformation and IT services provider Accenture, where she most recently served as CMO.

During this time, Crandall was able to build an award-winning marketing organisation that relaunched the company as a leader of managed cloud services in the mid-market.

Earlier in her career, she was the Senior Vice President of Marketing at Optima Healthcare Solutions, a SaaS provider for the post-acute care industry, and held senior marketing, product marketing, and strategy roles at companies including Internap, McKesson, and Scientific Atlanta (now Cisco).

Commenting on her appointment, Crandall said: “I am honoured and excited to join Duck Creek at this pivotal time in the insurance industry. Duck Creek is a visionary company that is transforming the way insurers operate and serve their customers.

“I am impressed by the company’s culture, products, and customer-centric approach. I look forward to collaborating with the talented Duck Creek team and partners to amplify our brand, engage our audiences, and drive business outcomes.”

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