Bank of the West launches new account to combat climate change

The account features a carbon tracking tool from Doconomy that details the carbon footprint of every purchase made and a biodegradable card.

In addition one percent of net revenues generated from the account will be donated to environmental non-profit organisations focused on creating a healthier planet. The first recipient of any funds generated by the initiative will be Protect Our Winters (POW).

“When you talk about climate change people are often at a loss as to what they can do personally to effect change,” says Ben Stuart, CMO at Bank of the West. “The 1% for the Planet Account allows consumers not only to bank with a group that is progressive on energy policy and is striving to meet the demands of the Paris Accord, but also that donates one percent of the account’s revenue to address climate change at no cost to the consumer.”