BMS appoints Genna Biddell as MD & Head of London P&C Re
- August 24, 2025
- Posted by: Kane Wells
- Category: Insurance
Independent insurance and reinsurance broker BMS has appointed Genna Biddell as Managing Director and Head of London P&C Re.
Biddell joins BMS from Howden Re, where she was Managing Director of the North American wholesale property treaty team. Throughout her 25-year career, Biddell has also previously held North American property treaty roles at both Willis Re and Aon Re.
According to BMS, in her new role, Biddell will develop and oversee the London P&C reinsurance business while closely collaborating with the reinsurance and programmes teams across the US, London, and Bermuda.
She will also reportedly drive strategic initiatives aimed at capitalizing on growth opportunities across divisions.
Brad Melvin, President and CEO of BMS Re US, and to whom Biddell will report, commented, “Genna is highly respected in the market and a fantastic addition to BMS. Her commercial acumen and technical knowledge of the P&C reinsurance space will be instrumental in securing the best possible outcomes for our clients.
“I am thrilled to welcome her to the organization and look forward to her contributions to reinsurance, a key area of focus and growth for BMS.”
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