Broker Insights launches major update to VISION platform

Broker Insights, a provider of insurance data analytics and market intelligence, has revealed a major update to its insurance decision intelligence platform, Broker Insights VISION.

2024 marked a milestone year for Broker Insights, with Gross Written Premium (GWP) on the VISION platform soaring by 87% in just 12 months.

Originally launched in 2018 as a simple prospecting tool managing £20 million in GWP, VISION has now evolved into a robust platform handling over £6 billion in GWP, representing more than a third of the UK insurance market.

Since its debut, VISION has advanced, attracting regional brokers, large brokers, and networks focused on improving operational efficiency and optimising placement, as well as insurers and MGAs eager to strengthen their relationships with the broker market.

This latest update marks the fourth major version of VISION and introduces enhanced functionality to improve connections between brokers and insurers.

Broker Insights has redesigned VISION to create a more scalable, efficient, and future-proof platform. By consolidating multiple technologies into one unified system, the update enhances operational efficiency and sets the stage for continued innovation.

The first major release, Vision for Insurers, will offer insurer and MGA partners a more intuitive experience. Key features include linked policy views for deeper insights and expanded appetite guidance. Brokers will be able to access these updates in the coming months, with additional features to further enhance engagement, performance, and efficiency for all users.

Broker Insights Chief Executive Officer, Peter Scott, commented: “This evolution marks a foundational shift in how insurers and brokers engage with their data, reinforcing our commitment to empowering our partners with the tools they need to succeed in an evolving market.

“Customer feedback from the UK, Europe, and the US has shaped our development roadmap, laying the foundation for future products and the next generation of innovation, including enhanced AI-driven capabilities.

“As more brokers and insurers have adopted VISION and realised its benefits, they naturally asked: ‘What else can it do?’ This high rate of adoption and feedback made it clear that a new approach was needed to unlock our long-
term potential.

“The goal wasn’t a complete overhaul of the user interface, but rather, to refine the look and feel and make the experience more intuitive. Our primary focus has been on creating a scalable, unified infrastructure that supports rapid future development and adapts to the evolving needs of our partners and the market, providing a solid foundation for long-term growth. And this is just the beginning—our roadmap includes ground-breaking new capabilities that we’ll be unveiling soon.”

Co-Founder and President, Fraser Edmond, said: “When we launched in 2018, we knew the market needed a solution. In 2025, we now understand the scale of the opportunity. Over the past few years, we’ve been listening, learning, and refining our proposition to meet the evolving needs of our customers. Our experience in the UK—and increasingly in the US—is shaping our product development and strengthening our position as a leading provider of insurance data analytics and market insights.

“The unification of our technology provides us with a robust and adaptable foundation, upon which we can apply the outcomes of research and development and build our next phase of growth.”

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