FutureProof Technologies launches FutureProof Insurance Agency

FutureProof Technologies, a venture-backed insurtech startup, has launched the FutureProof Insurance Agency, a wholly-owned subsidiary designed to enhance insurance distribution through AI-driven risk selection.

The agency will sell policies on behalf of dozens of carrier partners across the United States, leveraging FutureProof’s risk selection technology.

This expansion builds on the success of FutureProof’s AI-enabled property Managing General Agent (MGA), last year, the company stated.

“Whereas FutureProof’s MGA employs artificial intelligence to better select and price risk in catastrophe-exposed geographies, FutureProof Insurance Agency utilizes key aspects of FutureProof’s risk management technology to ensure that it sells profitable policies on behalf of its carrier partners. This additional risk filter allows FutureProof’s agency to provide unique value by aiming to generate profitable portfolios for its carrier partners,” FutureProof explained.

This addresses a key challenge for carriers: underperforming business from some agencies, the firm noted. To further support this, FutureProof also launched a lead generation and distribution program focused on delivering high-quality leads that drive profitable growth.

“With our proprietary technology, FutureProof can provide an additional risk filter for our carrier partners, which is a unique offering,” said Alisa Valderrama, FutureProof’s Co-Founder and Co-CEO.

“FutureProof addresses a massive issue for carriers, which is why within a matter of several months we have been appointed by dozens of carriers, including some of the biggest consumer-facing brand names in the country,” said Farhan Husain, FutureProof’s Chief Business Officer and former CEO of a national P&C agency.

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