Harry Edwards to lead Allianz Trade, ASEAN hub as Commercial Director

Allianz Trade in Asia Pacific has named Harry Edwards as ASEAN Commercial Director effective October 21st, 2024, based in Singapore. He replaces Céline Peredy, who is now Strategic Account Director for Allianz Trade for Multinationals.

In his new role, Edwards will be responsible for all commercial activities in six ASEAN countries including Singapore, Malaysia, Thailand and Indonesia.

Edwards joined Allianz Trade in 2015 as a New Business Underwriter based in London, after more than six years in the role, he moved to Dubai to join Allianz Trade in the Middle East as Head of Portfolio.

During his tenure in Dubai, he was in charge of account management and commercial underwriting for the Gulf Cooperation Council (GCC) countries.

Currently, Edwards is the Head of Distribution focusing on sales activation, strategy and product awareness across the Middle East.

Domenico Lup, Chief Executive Officer of Allianz Trade in ASEAN, commented on the appointment, “We are excited to have Harry joining us as the Commercial Director for ASEAN.

“As the dynamic ASEAN region continues to present unique opportunities and challenges, I am confident that Harry’s leadership and his extensive experience across diverse markets, especially in the fast-growing Middle East region, will play a pivotal role in expanding our commercial success and delivering exceptional value to our customers and partners.”

Edwards added, “I am very excited to join the ASEAN team and lead our growing commercial activities in the region. Leveraging my experience across diverse markets and alongside the strong teams in place that we have in ASEAN countries, I believe that we have a bright future to shape and scale our growth ambitions, confirm the loyalty our customers have in us and cement the trust our partners expect from the Allianz brand. I look forward to immersing myself in the market and meeting all stakeholders.”

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