India’s insurance SaaS platform Heph launches nationwide

Heph, the insurance SaaS platform in India and an affiliate of InsuranceDekho, has officially launched, with an advanced platform that provides a wide range of digital solutions aimed at optimising operations for insurance distributors nationwide.

Heph’s comprehensive technology suite addresses all facets of insurance operations.

It integrates front-end customer interfaces with back-end systems and supports a broad spectrum of insurance products, including health, life, motor, and group insurance.

The platform collaborates with 49 insurers and accommodates various distribution methods, such as assisted sales, direct-to-consumer models, and embedded insurance.

Its extensive API integration enables Heph to handle any insurance product through any distribution channel.

Featuring four core modules—D2C, POSP, Lending, and Embedded Insurance—Heph serves a diverse range of clients including banks, NBFCs, brokers, OEMs, fintechs, and digital players.

The platform offers access to over 650 insurance products and provides the flexibility to co-create products with insurers, allowing businesses to effectively build, manage, and enhance their insurance portfolios.

Heph addresses key challenges in insurance distribution with features like seamless digital policy issuance, multilingual support, and improved reach.

Its tools for customer segmentation and lead scoring enhance targeting and conversion rates, while automated policy management and renewal tracking reduce lapses.

Real-time analytics and dashboards offer actionable insights, and post-policy modules streamline claims and endorsements for efficient after-sales service.

A notable feature of Heph is its integration timeline of seven days, significantly shortening the time-to-market compared to traditional solutions that can take months to implement.

Additionally, Heph’s financial tools, including an instant commission system (H2H), digital reconciliation, and automated payment processing, ensure precise and timely financial transactions.

Ankit Agrawal, Co-founder and CEO of InsuranceDekhom, commented: “At Heph, we’ve built a platform that marries technological innovation with deep insurance expertise. Our mission is to empower businesses across the financial spectrum to offer seamless, efficient insurance solutions. With our robust API integrations, bank-grade security, and customisable modules, we’re not just keeping pace with the digital transformation of insurance – we’re leading it.

“With this launch, we are set to redefine how insurance products are distributed and managed in India, driving growth for our partners and improving accessibility for consumers.”

With its robust API integrations, customisable workflows, and strong security measures, Heph enables businesses to operate efficiently, scale quickly, and achieve consistent revenue growth.

In compliance with the Insurance Regulatory and Development Authority of India (IRDAI) standards, Heph provides businesses with the assurance of secure operations in a regulated sector, making it an integral part of the evolving digital insurance landscape.

Ayush Bagmar, Business Head of Heph, added: “Heph represents a paradigm shift in insurance technology. We’re not just providing a service; we’re empowering businesses to reimagine their insurance operations.

“Our platform combines cutting-edge technology with deep industry expertise, enabling our clients to deliver superior insurance experiences to their customers. We’re committed to driving innovation that makes insurance more accessible, efficient, and customer-centric.”

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