Julian Coates appointed Chief Broking Officer of Price Forbes’ Singapore unit
- October 20, 2025
- Posted by: Jack Willard
- Category: Insurance
Price Forbes has bolstered its leadership team with the appointment of Julian Coates as Chief Broking Officer of the firm’s Singapore unit.
Based in Singapore, Coates will hold responsibility for developing Price Forbes’ broking strategy in Asia Pacific.
Overall, Coates boasts more than a decade of experience from working within the Asian market.
He joins Price Forbes from Marsh-owned Honan Asia, where he most recently served as CEO and Executive Director for the business.
Prior to joining Honan, Coates served as Regional Head of P&C Reinsurance & Operations, APAC at Lockton.
As well as this, he also previously worked at Miller, where he served as a Reinsurance Broker within the firm’s Singapore unit.
Coates, commented on his appointment: “I’m excited to join Price Forbes and the wider Ardonagh Group. Price Forbes reputation as a leading independent insurance distribution platform, combined with the team’s extensive experience and commitment to innovation, aligns perfectly with my own professional goals and values.”
He continued: “I’m very much looking forward to connecting with the business across major global broking hubs and I can’t wait to meet the teams and stakeholders to identify more opportunities for growth which serve the unique needs of the Asian market.”
Phil Johnson, Chief Executive Designate of Asia Pacific for Price Forbes, said: “We’re delighted to welcome Julian to the team. Julian is a fantastic example of the entrepreneurial, client focused brokers that belong at Price Forbes. I have no doubt he’ll make a vital contribution to our ambitious build-out plans as we continue to place customer service and staff satisfaction at the centre of our strategy.”
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