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Marino joins MSIG USA as Chief Marketing Officer

MSIG USA has announced the appointment of Jennifer Marino as Chief Marketing Officer (CMO) as the firm looks to strengthen its brand presence and market position, and help drive strategic growth initiatives.

Marino will leverage her over two decades of experience in brand marketing, customer and employee engagement, and data-driven strategy for insurance and financial services, to lead MSIG USA’s integrated marketing strategy.

Among her responsibilities, she has been tasked with ensuring the alignment with business objectives while strengthening market positioning in an evolving commercial insurance landscape.

“Marino’s leadership and expertise in omni-channel marketing, customer and employee experience, and brand strategy will be instrumental as MSIG USA continues to expand its presence and enhance its value proposition in the U.S. market,” said Peter McKenna, CEO of MSIG USA.

He added: “A strong and differentiated brand is essential in today’s competitive environment, and Marino’s ability to blend strategic vision with data-driven execution will help us amplify our market presence and deliver innovative solutions that drive results.”

Marino has extensive experience in the insurance and financial services industry, having held executive positions leading key marketing, customer and employee experience initiatives at Rockland Trust Company and Liberty Mutual Insurance prior to her tenure at Marketri.

She MSIG USA from Marketri, where she served as a Fractional Chief Marketing and Growth Officer.

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