Pain joins AXA UK & Ireland as Chief Communications, Customer, Brand and Sustainability Officer

AXA UK & Ireland has consolidated its external communications, internal communications, customer, and brand functions, along with its sustainability agenda, into a new leadership role: Chief Communications, Customer, Brand and Sustainability Officer.

This position will be filled by Sally Pain, who will also become a member of AXA UK & Ireland’s Management Committee, and will be reporting to Tara Foley, CEO at AXA UK & Ireland CEO

Foley commented: “I’m looking forward to working with Sally on further enhancing the impact and consistency of communications, brand and customer messaging as well as developing a greater focus on our sustainability agenda.

“Sally’s wealth of experience and innovative approach will help us achieve more
cut-through both internally and externally which in turn means we can better support our colleagues and customers.”

A seasoned communications professional, Pain has extensive experience across the health, insurance and fast-moving consumer goods sectors, with over two decades of experience working at both group and divisional levels in senior roles.

She has led public relations, corporate communications, public affairs and internal communications functions and more recently oversaw brand, customer and sustainability activity at Bupa.

Commenting on her appointment, Pain said: “I’m excited to work with the talented team at AXA UK & Ireland to further enhance the brand, build stronger connections with colleagues and customers and drive sustainability initiatives that create lasting value.

“AXA’s commitment to making a positive impact resonates with me, and I’m looking forward to contributing to the company’s ongoing journey of growth and innovation.”

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