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RSA unveils new trading structure ahead of integration of NIG

Global insurance provider, RSA Insurance, has unveiled its new regional trading structure ahead of the integration of NIG on May 1, 2024.

According to the firm, this next step in evolution of RSA’s Commercial Lines business is based around three principles: “focus on the broker experience first, leverage the strengths of both RSA and NIG and open opportunities to drive growth.”

With this, both Moira Spencer and Deena Hemming have been appointed as Trading Directors for the North and South respectively, reporting to Steve Scott, Regional Director.

In their respective roles, they will have full responsibility for the regional P&L, including broker relationship management, growth & profitability.

It has been confirmed that Moira’s North region covers RSA and NIG’s combined teams in Glasgow led by Iain Geekie, Leeds led by Paul Berry, Manchester led by Aron Thompson and Birmingham led by Paul Lovatt.

While Hemming’s South region covers RSA and NIG’s combined teams in London led by Louise Field, Outer London (Watford, Maidstone and Horsham) led by Beki Colyer and Bristol where there is a vacancy for the Regional Manager.

RSA also confirmed that these regional sales teams will be informed by the central sales strategy, which will be developed and led by Alan Houston, who will serve in a new role as Strategic Sales and Accounts Director.

As well as this, Steve Salter, who currently serves as Regional Director South has been appointed Trading Director, Large & Complex. In this newly created role, he will be expected to grow RSA’s presence and capabilities in the large UK cases that sit outside of its Specialty Lines business.

Sonya Bryson, Commercial Lines Managing Director commented: “We are making excellent progress in preparation for the integration of NIG into RSA and are ahead of our planned schedule. Key to this is ensuring we establish a business structure that presents one face to the market and ensures we can provide a seamless service to our broker partners from day one.”

Adding: “By combining the best of both businesses we aim to be the best Commercial and Speciality lines insurer in the UK by the end of next year and this new structure demonstrates our commitment to regional trading with brokers as part of our drive to outperform the market.”

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