Starpeak renews binder with AXA XL’s UK & Lloyd’s business

Starpeak, a digital distributor of specialist insurance products, has renewed its long-standing binder arrangement with AXA XL’s UK & Lloyd’s business.

The renewal marks the 10th year of their successful partnership, which has significantly contributed to the growth of the sports and leisure insurance sector.

The partnership between Starpeak and AXA XL’s UK & Lloyd’s business began in April 2015 with coverage for personal trainers, sports clubs, and coaching businesses.

Over the past decade, the partnership has been central to Starpeak’s growth, culminating in unprecedented income in 2024 .

This tenfold growth, representing a GWP increase of over 900% since the first year of trading, underscores the consistent and increasing demand for specialised insurance solutions and demonstrates the partnership’s strength and success, Starpeak stated.

Andy Brownsell, Commercial Director at Starpeak, commented: “We are proud to renew our binder agreement with AXA XL’s UK & Lloyd’s business for another year. This renewal continues a long-standing and highly valued partnership that has been fundamental to our growth.

“AXA XL’s UK & Lloyd’s business’ continued support not only provides secure and stable capacity but also empowers us to confidently invest in the development of new products and services. As we look ahead, this relationship remains central to our long-term strategy, enabling us to expand our specialist offerings and drive sustained growth in a rapidly evolving market.”

Paul Thomas, Head of Sports, Media and Entertainment, AXA XL’s UK & Lloyd’s business, said: “The collaboration between Starpeak and AXA XL’s UK & Lloyd’s business has been a hugely successful partnership, in the evolving landscape of the sport and leisure insurance market. Whilst underwriting in this sector for the past 25 years, I have witnessed a significant shift in policyholder buying habits towards online purchasing, which has necessitated innovative approaches to insurance distribution and product development.

“Starpeak’s position at the forefront of this change highlights their ability to leverage technology, underwriting expertise, and effective marketing strategies, allowing them to rapidly expand their customer base. This partnership has enabled both companies to develop market-leading insurance products tailored to the unique needs of the sport and leisure sector, which not only requires specialised knowledge and insight, but also an ability to deliver market leading products to the consumer.”

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