Upfort names former At-Bay & Hiscox exec Brett Sadoff as Advisor

Upfort, a cutting-edge cyber security and insurance platform, has expanded its leadership team with the appointment of cyber security and insurance expert Brett Sadoff to its advisory board.

In this role, Sadoff is responsible for helping to steer the company’s strategic vision and advancing its mission to accelerate the world’s journey toward cyber resilience.

He brings three decades of experience in the insurance industry, including as head of insurance for At-Bay, to Upfort.

While with At-Bay, Sadoff was part of the executive team, board director of ABSIC, and oversaw insurance programs, field operations, and underwriting for the cyber insurance MGA.

Prior to his tenure at At-Bay, Sadoff spent more than ten years at Hiscox, including as head of field and Hiscox partner. Before this, he served as senior vice president and Western Zone Manager at the leading global insurance organization AIG.

“I am thrilled to join Upfort and help advise the team on lowering the cost of cyber risk and creating value for its insurance partners. Upfort’s dual cyber security and insurance platform stands out in the field, and I’m excited to contribute to its evolution,” Sadoff commented.

Adding: “I look forward to aiding Upfort in protecting businesses against new cyber risks and offering organisations of all sizes holistic cyber protection.”

Xing Xin, CEO and co-founder of Upfort, said: “Brett is an outstanding leader and visionary in the insurance space, and we’re proud to welcome him to Upfort,.

“His extensive background leading underwriting teams, creating value for brokers, and deploying innovative insurance solutions will enormously benefit Upfort in our quest to safeguard organisations of all sizes from new cyber risks.”

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