Click to Pay removes the need for customers to manually enter their card information by letting them retrieve their saved, tokenised payment details using a mobile number or email alias.
This, says Visa, reduces cart abandonment and improves security, with merchants experiencing an average uplift of 2.5% in payment success rates.
Browser- and device-agnostic, Click to Pay supports biometric authentication through passkeys, which, says Visa, makes e-commerce transactions as convenient as contactless payments.
TR Ramachandran, head, product and solutions, Apac, Visa, says: “Through strategic collaborations with 2C2P, Adyen, AsiaPay, and Worldpay, we are helping merchants increase sales, banks to deepen customer engagement, and consumers enjoy quicker, secure checkouts.”